taste

Services Marketing Equals Educational Marketing

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You offer services, not tangible products that your potential customer can touch, inspect, or take for a test drive. Your ?product? is more or less thin air, and bought largely based on trust. How do you create at least the beginning of trust with prospective clients? Give them something they can ?taste? before they … Read more

High School Students Get A Head Start On College

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High school students applying to college today are more prepared than ever before, making the already stressful process even more competitive. One of the best ways to prepare for college is to get a taste of college life and academics. Many prominent colleges and universities from the East to West Coast including Northwestern, Yale, Stanford, … Read more