You offer services, not tangible products that your potential customer can touch, inspect, or take for a test drive. Your ?product? is more or less thin air, and bought largely based on trust. How do you create at least the beginning of trust with prospective clients? Give them something they can ?taste? before they … Read more
According to the U.S. Conference of Mayors, a total of 751,051 “green jobs” were created or maintained in 2006. Of those jobs, almost 127,500 of them related to renewable power generation. The majority of the jobs in question, approximately 85% were located within metropolitan areas. However, with the increasing popularity of renewable energy in today’s … Read more
Education Marketing is also called Information Marketing or Content Selling. In it’s simplest form, it is providing an interested prospect general information on a solution your product provides. After this first step, it is much like any other system of selling, they contact you, ask questions to gather information about their needs, you make a … Read more