Introduction: The UNESCO World Conference on Higher Education, held in Paris in 1998, recognized quite emphatically the importance of education and particularlyly higher education for sustainable endogenous development, for democracy and peace, for strengthening ?defense of peace as one of the ?human values, and for the respect and protection of human rights and fundamental freedom. … Read more
I hope you enjoyed your day. This evening I give you my thoughts on the top trends for higher education marketing in 2010. -Social Media will continue to explode (expect growth in the graduate/non-traditional market-Online graduate education continues to flourish, dont expect the economy to recover in 2010!-Students will expect a lot, half hazard marketing … Read more
The traditional method of attending an institution of higher learning was to go to a school and attend classes inside a building, sitting at a desk, and listening to an instructor face-to-face. Today, because of the benefits of technology and the Internet, it is possible to attain a higher education online. Not only can a … Read more
Tonight’s theme is a great story or philosphy a colleague told me one time about how a grocery store and a can of soup can relate to higher education marketing. As a marketer for higher education (or business) you need to find students (consumers) in pockets where they are (social media, internet directories, etc) Well … Read more
In Higher Education marketing, experience counts for a lot but so does keeping up with the latest marketing techniques that target the college demographic. With a large percentage of students now online, being able to reach them and connect with them is even more critical. Competition is fierce and University Admissions Offices need to differentiate … Read more
Lamar University Reaches Thousands Online With Help From Higher Ed Holdings Accessible and Affordable Graduate Degree Programs Establish Lamar as Largest Educator of Teachers in Texas By Dave Sorter Lamar University in Beaumont made a remarkable recovery from two devastating hurricanes. Within three years of the disaster, Lamar became the largest educator of teachers in … Read more
Roles and leadership of the Chief Information Officer in higher education The CIO position ???????????? Higher education is notoriously resistant to change, and if there is a trend toward implementing chief information officer (CIO) positions and aligning all technology units under these hierarchies, the entire organizational structure will be affected (O’Donnell, 1998). ??Due to the … Read more
A community college located in Phoenix , Arizona , in United States , Phoenix College is the oldest community college in the entire country. At the same time the college is also the largest higher education provider in United States and serves not only the metropolitan city of Phoenix with 150,000 residents but also other … Read more