higher education marketing tactics

Your Higher Education Marketing Tactics May Need an Upgrade

by

In Higher Education marketing, experience counts for a lot but so does keeping up with the latest marketing techniques that target the college demographic. With a large percentage of students now online, being able to reach them and connect with them is even more critical. Competition is fierce and University Admissions Offices need to differentiate … Read more

Rasmussen College Breaks New Ground With Internet Marketing Degree Program

by

Rasmussen College is believed to be the only higher education institution in the world to devote a degree program to teaching students how to reach consumers through Internet marketing-based tactics. ORLANDO, FLA. ? The advent of the Internet is changing the face of advertising and marketing by opening up a new world of opportunities … Read more