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Corporate social responsibility is the buzz word in big business. In this age of environmental awareness and people empowerment, corporations are expected to behave ethically, uphold environmental sustainability, help combat poverty and support social justice. The public has learned to demand this in exchange for corporate existence.

Although it is also true that many companies get away by paying mere lip service to corporate social responsibility, a lot of other companies have found it profitable to actually do the right thing. As more and more people are becoming socially responsible themselves, companies that ?go green? or use sustainable technologies in producing environmentally safe products are gaining increasing numbers of loyal customers. From hybrid cars to green home cleaning solutions to natural makeup, products that save the earth are becoming the choice of many consumers.

On the other hand, companies that have been caught red-handed ? such as those proven to cause environmental contamination or those proven to outsource their manufacturing to sweatshops in developing countries ? have faced censure and profit-shearing boycotts.

Aside from the profitability of corporate social responsibility, though, companies would do well to recognize that it is actually be in their best interests to ensure the welfare of the environment and the people of this earth. The planet is their business site and the people are their market. For now, at least, there is no other known choice. How can they not want to protect their location and their market?

Corporate social responsibility is not only for big business, either. Even small and medium scale companies are called to uphold its principles.

Web Dot Com and CSR

Web Dot Com is a company that offers a wide range of services in the field of website development and business process outsourcing in the Philippines with international clients.

Its comprehensive website development solutions include portal development and other custom programming, web design, graphics and multimedia design, content management systems, web based database programming, e-commerce solutions with online store applications for online shopping and online payment, search engine optimization, website maintenance and support, search engine marketing, and social media marketing.

It business process outsourcing in the Philippines includes animation and graphic design, software development and maintenance, back office processes, and contact center solutions. Contact center services include appointment setting, customer profiling and acquisition, business to business telesales, credit card processing, lead management, customer relations management, customer support and technical support.

So what does corporate social responsibility have to do with website development and business process outsourcing in the Philippines? Web Dot Com is of the opinion that they are related and that, in fact, it can do quite a lot in the realm of corporate social responsibility.

After all, Web Dot Com is based in the Philippines, a nation with 23 million people or 27 percent of the population living below the Asia-Pacific poverty line, according to the Asian Development Bank in 2008. This same country was tagged by the World Bank in 2008 as having the worst corruption in East Asia. As a corporate citizen of the Philippines, Web Dot Com cannot be isolated from these conditions.

As an expert in web-based processes, Web Dot Com is in a position to reach a wide number of Filipinos both in the country and around the world. It is fully equipped to support or even launch any advocacy online for the benefit of the Filipino people.

That is exactly what the company intends to do. Soon, Web Dot Com will be launching a powerful campaign to inspire awareness and involvement among Filipinos to positively make an impact on their own country?s fate. Watch out for this campaign.

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